Pipeline built from your target accounts.
Not random leads.

Designed for B2B teams that need scale without losing control of lead quality.

Generate qualified leads from your target accounts — structured, relevant, and ready for follow-up.

Turning activity into usable pipeline signals

Qualified Leads

Matched to your target accounts, roles, and buying priorities.

Buying Group Reach

Multiple stakeholders engaged within each account.

Account Engagement

Identify which accounts are moving forward

Actionable Leads

Delivered with the information needed to support sales follow-up and next steps.

Pipeline is built from accounts, not contacts

Traditional lead generation creates activity. It doesn’t create pipeline.
Activity only matters if it connects to real buying behaviour.

87%

of MQLs never become sales opportunities.

Average MQL to SQL conversion is around 13%.

5-7+

Buying is a group decision, not a single contact

stakeholders are involved in most B2B buying decisions.

~3–5%

In complex B2B sales cycles

of leads become closed-won deals.

- Leads are generated without visibility into the wider buying group

- Activity increases, but account progression is unclear

- Sales teams act without visibility into real buying behaviour

Where traditional lead generation falls short

How account-based approaches fix this

- Engagement is structured within defined account sets

- Leads are tied to engagement across the buying group

- Pipeline is built around the full buying situation, not a single contact

A structured approach to building pipeline

How It Works

Set the Account Focus

Target accounts and buying groups are researched and defined from your ICP

01 Engage the Buying Group

Content is prepared and deployed across channels to reach relevant stakeholders within your target accounts

02 Qualification Layer

Leads pass through a structured validation layer to confirm accuracy, relevance, role, and intent. This combines data enrichment, ongoing cleansing, and human-led verification.

03 Deliver with Context

Leads are delivered with the surrounding buying activity and signals — not as standalone contacts.

04 Built for scale. Designed for control

Target Accounts

1,000 - 20,000+

Large account lists built per programme.

Audience Reach

5,000 - 100,000

Buying groups identified and reached

Engagement

Clicks, reads, downloads, registrations.

500 - 2,000

Qualified Leads Delivered

Validated, enriched, and ready for sales follow-up.

50 - 300

Pipeline signals your sales team can act on

Account activity snapshot

Engagement across the account - not just a single contact.

3 contacts engaged

Across IT, Operations, and Finance stakeholders

2 assets consumed

ERP integration guide and cloud migration content

1 high-intent lead

Qualified, verified and ready for follow-up

What your team receives

Pipeline signals

Active ERP modernisation initiative identified within a target account.

Multiple stakeholders engaging with ERP-related content.

Legacy ERP environment indicates a clear modernisation opportunity.

Built for different pipeline goals

When this programme is right

Broad Account Coverage

When you need to engage large account sets without losing control of lead quality.

Segment Pipeline Creation

When pipeline needs to be built across specific markets, regions, or verticals.

Brand & Market Presence

When visibility is needed within target accounts before active buying begins.

Sales Team Support

When sales teams need a consistent flow of qualified leads and account signals.

Structured pipeline requires control

If you’re looking to build pipeline across defined accounts and markets, this programme gives you a controlled way to generate, qualify, and act on qualified demand.

We can review your current approach, define the appropriate scope, and show how this would apply within your organisation.

Pipeline built from your target accounts. Not random leads.