We design and operate governed account-based programmes for complex B2B organisations.
In complex B2B organisations, commercial performance depends on disciplined account prioritisation, coordinated execution, and shared ownership between sales and marketing.
When these foundations are undefined or inconsistently applied, the same pattern emerges:
Accounts are targeted without clear prioritisation criteria, resulting in diluted focus and inconsistent penetration.
Sales and marketing pursue separate objectives and metrics, weakening coordinated execution.
Lead generation is optimised for activity and reach rather than meaningful progression within priority accounts.
Performance is measured by outputs rather than commercial movement across the buying group.
Like most marketers, you may be partial to either 1:1 or 1:many ABM models. Both have their advantages. Both have their limitations, too. Now there’s a best-of-all-worlds solution, ABM at Scale. It aligns your focus, resources, and investment levels with increased buying signals. It starts with multi-channel campaigns to a targeted account list. Then, by tracking interest signifiers, a leaderboard shows which accounts represent the greatest opportunity. It also arms us with the insights to nurture and close sales, with highly tailored message and outreach strategies. Waste is virtually eliminated. You can implement truly custom 1:1 pursuits. But with the repeatability to run across multiple accounts in parallel.
Agent can support end-to-end 11 ABM programs, to help you shift to a more strategic partnership with key accounts ccelerate opportunities through a more personalized approach to marketing, open up greenfield opportunities or cross-sell into a new business
When you’re selling to a small group of accounts within the same industry segment, or with the some use cсовн you need a personalized approach that makes the most of your investment
Smarter ABM Without Barriers Smarter ABM for Revenue Teams Who Need Pipeline, Not Promises
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